digital pathfinding
I created this site as a place to store various thoughts, musings and articles I’ve had published online.
My background is deep delivery expertise blended with robust finance management and a passion for problem solving.
I am part of the Mirum UK Leadership team, proudly making “what’s next” for various prestigious International clients.
Andrew started his career as an entrepreneur, building his first company whilst studying Cognitive Neuropsychology at the University of Aberdeen. Andrew saw an opportunity in the field of digital design at the point that the internet was taking its first commercial steps. That opportunity and the birth of digital also saw a change in path for his chosen career. Initially blending a mix of development, 3d design, and visual design, Andrew was one of the first full skillset designers, primarily learning web languages as a way to showcase his team’s design and animation capabilities. When it became clear that there was a niche in the market, Andrew moved to focus on development and chose to join larger companies to build his commercial understanding. One subsequent step was to build a grounding in e-commerce, and Andrew was one of the first rounds of people to become certified in Intershop.
Some of the articles I’ve written to date: